We have moved!

To http://sherrypritchet.blogspot.com/ take a look.

Relaunch, rebrand, rework.

Here is my attempt at a press release for my proposed move for Whittard into the area of sleep and loungewear with the collection to include; underwear, pyjamas, nighties and robes to name a few. Generally a collection of comfort and style in which to sip your tea!

My mock up for a swing tag for my rebranding of Whittard.

Illustrations to show the collection presented in the press release.

New direction mood board.
Colourful.
Vintage chintz.
English rose.
Gorgeous comfy loungewear.

This product will be pitted against the ranges from Toast.com and Caro london which use high quality production processes to create beautiful long lasting sleepwear rather than cheap lower quality versions such as those found in La Senza. This will in turn give the collection a higher price tag however it is quality and durabilty that are the main factors here and not flying off the converor belts production line proceses.

Chemise and Knickers.

My first real experiment creating a flat working drawing in Illustrator. I'm quite pleased with the results although some areas aren't quite to scale on further inspection. All consider though I don't think it looks too shabby for a first attempt. The garmet would be made up in oranges and creams with silk bra cups and knicker frills and a chiffon body to the chemise. Detailing on bust involves rose curls created in chiffon.

Whittard.

Tea and the British, the perfect mix.

Whittard has played on this in its creation of cute and kitsch tableware and accessories, mixing both traditional English prints, to create sets for the quintessential afternoon tea ceremony, and bold designs for the younger more striking sets. Founded by Walter Whittard in 1886 the company still strives to provide the highest quality produce from 'a select few excellent gardens' concentrating on exciting all the senses; taste, smell and texture. So what better addition to this tea ceremony than lounge and sleep wear sets to relax in while sipping at beautifully presented tea and fancies?

My First Commission.

Davi.

Gold side ruffle dress

Chiffon sleeve and bib detail.

Two ruffles incorporating pattern of fabric round side.

Slit at back of skirt.

Pleat into ruffle on front and into neckline on back.

Shawl/scarf with ruffle chiffon edging.

Don't be afraid of flowers....

As Summer is approaching so are the blooms. As much in our clothing its seems as in the gardens, flowers can be seen all over the highstreet at the moment. In all shapes and sizes, colours and textures, from a broach pinned to the front of a dress to all over hawian print. Not only are these prints exciting visually they lift your spirit, especially when accompanied by fresh blooms all around, As Carlos Mota author of Flowers Chic & Cheap knows all too well as he imported a burst of pink azaleas, peonies, and roses into a suite at the Mercer Hotel and dressed to match them for his book launch. Imagine that, summer in a room. Finally it feels as though summer could be just around the corner!

10 Magazine is 10

10 Magazine is turning 10 and to celebrate they have commissioned a series of 10 covers featuring their 10 'Fashion Gods' (images courtesy of style.com) preview covers pictured below.

Isn't it strange how although we know the designer's names and generally a small biog of their lives we never really associate their face with their brand? Perhaps due to the fact that it’s the designs that they want to get out in the public eye and not their own face, yet with every aspect of their design choices and even down to their selection of who will wear their clothes we learn more about them. Nice to put faces to names though especially when the designers themselves epitomise their brand through their style, pose and portrait choice.