Here is my attempt at a press release for my proposed move for Whittard into the area of sleep and loungewear with the collection to include; underwear, pyjamas, nighties and robes to name a few. Generally a collection of comfort and style in which to sip your tea!
My mock up for a swing tag for my rebranding of Whittard.
Illustrations to show the collection presented in the press release.
New direction mood board.
Colourful.
Vintage chintz.
English rose.
Gorgeous comfy loungewear.
This product will be pitted against the ranges from Toast.com and Caro london which use high quality production processes to create beautiful long lasting sleepwear rather than cheap lower quality versions such as those found in La Senza. This will in turn give the collection a higher price tag however it is quality and durabilty that are the main factors here and not flying off the converor belts production line proceses.
Colourful.
Vintage chintz.
English rose.
Gorgeous comfy loungewear.
This product will be pitted against the ranges from Toast.com and Caro london which use high quality production processes to create beautiful long lasting sleepwear rather than cheap lower quality versions such as those found in La Senza. This will in turn give the collection a higher price tag however it is quality and durabilty that are the main factors here and not flying off the converor belts production line proceses.
No comments:
Post a Comment