Blogging.

Blogs seem to be getting serious, not only are they used as online journals, almost a space saving device, but they can build a career path and perhaps be viewed as 'a form of professional media' [www.businessoffashion.com] the entrance point perhaps for a freelance journalist or designer. This evolution makes it feel as though every inch of a blog will be scrutinised, yet it's out there, for everyone to read. Every word needs impact, it needs to startle, shock and intrigue. But how does one get to this level, is a skill that is learnt or merely one we are born with like the ability to decide which colours to place together?

There seems to be emerging a new trend for blogging with the fashion world too, groups of bloggers dedicating hours of their lives to a computer and a blog space, some even being rewarded with an invite to sit front row at high end designer's shows. The Internet is a powerful tool. We must use it wisely and with caution. Used wisely it can be a great asset, as blogging has proved, designer's work is being advertised with no fees and lots of attention thanks to the lowly blogger. Although in most cases this is an advantage, it could turn sour if any fallings our are to occur, as we tend to believe everything we read (if its in print it must be true right?) and as such small disagreements could soon turn into public spats across the world wide web possibly resulting in peaks and troughs in attention on designers and shows.

But there's no stopping it now, the blogger is here to stay firmly fixed in that illusive grey area, the Internet. What would happen I wonder if the Internet were to disappear one day, would the world cease to function? Hopefully we will never have to encounter this problem, and it will only continue to grow and prosper stretching to farther and farther corners of the globe, and now I'm part of it!